Tourists in Phuket Are Not Scared Away by Protests
When the news was out that clashes had erupted between troops and the red-shirt demonstrators in Bangkok, many tourists worldwide ignored their government’s warning to reconsider vacationing in Thailand.
Most travelers may be avoiding Bangkok, if not Thailand in general. But still many visitors appear to be insulating the tropical resort island of Phuket from the effects of the recent violence. Indeed, the island’s comparative prosperity shows how shifts that transform the global economy, can also supply visitors to an attractive destination so steadily that it becomes relatively immune to temporary disturbances. Their nationalities simply change.
Consider the Australians: in recent years, increasing exports of iron ore, copper and coal from Australia to booming China sent the Australian dollar soaring, pushing down the cost of imported fuel and, with it, airfares. That in turn helped to put Phuket within reach of more and more Australians, with airlines responding with more direct links.
As a result, Phuket now attracts more Australian tourists every year than it does from any other country. That means that with just over 22 million people, Australia sends more people to the island than countries like Japan and South Korea that are not only more populous but much closer.
Scandinavians, whose currencies have rocketed upward recently as the euro has dived, have also been coming in increasing numbers, along with tourists from oil-rich Russia and the Gulf.
All of which is good news for an island whose economy is dominated by the export of sun-kissed beachgoers. Tourism accounts for an estimated 70 percent of all jobs on Phuket, representing a $3.15 billion industry that has helped turn it into one of Thailand’s wealthiest provinces.
So business owners and officials here have been understandably anxious about whether Phuket might suffer as tourists heard advice from their embassies to avoid Thailand altogether. Last week, Phuket’s governor, Wichai Prisangob, published an open letter reminding travel agents and airlines that no anti-government “red shirt” demonstrators had been spotted on the island.
Tourism officials in Thailand estimate that the recent protests in Bangkok could cut the country’s tourism revenues, which are already under pressure of the global economic crisis, by almost one-fifth this year. Hotels in Phuket, however, have reported only a slight increase in cancellations. ‘We have had some impact, but not as much as in Bangkok’, said Somboon Jirayus, president of the Phuket Tourist Association and a 20-year veteran of the island’s travel industry. Mr. Somboon’s family owns two hotels on Phuket. But room cancellations are one thing and airport arrivals are another. The number of international arrivals into Phuket last month (April) increased by 41.4% over April 2009.
The negative effect of the global economic crisis on tourism in Phuket actually pales in comparison with what happened late December 2004, when the tsunami hit the resort island and surrounding provinces, killing about 5,400 people, of which only 250 on the island. In the year after the disaster, tourist arrivals to Phuket were cut in half.
Perhaps the most lasting effect has been on Phuket’s popularity in Taiwan. Before the tsunami, Taiwan was to Phuket what Australia is now, supplying more visitors than almost any country. Only two Taiwan visitors were killed in the disaster, yet visitor numbers from Taiwan dropped off afterward and have never recovered, according to statistics from the Thai Ministry of Tourism and Sports.
But Phuket seemed to become only more attractive to Swedes, even though Sweden lost more citizens to the tsunami than any other country. More than 500 Swedes died because of the Tsunami. In 2006, as the dollar sank against Scandinavian currencies, Swedes began pouring back into Phuket, becoming one of the biggest groups of visitors to the island.
Nowadays, Scandinavians are offsetting a shrinking number of visitors from the countries that share the rapidly declining euro.
Russians are another fast-growing source of new arrivals, as evidenced by an increasing number of restaurants and shops here sporting signs in Cyrillic lettering. Rising oil prices and a climbing ruble have brought down the cost of heading to the tropics during the depths of the Russian winter.
Thailand’s tourist industry is quick to exploit new markets like these. After Russians first started coming to the country in sizable numbers in 2006, the Tourism Authority of Thailand opened an office in Moscow to promote the “Land of Smiles.” Now, Russians represent the fifth-largest group of visitors to Phuket, with more arriving each year than from the United States and Canada combined.
Mr. Somboon says the Phuket Tourist Association is currently aiming to promote the island to tourists in that other emerging economic powerhouse: India. Phuket is vying to host the annual Tourism Association of India meeting later this year to give it greater exposure to the subcontinent’s travel industry.
But Phuket’s popularity seems to have more to do with its relative cost to a country’s travelers than with their economic strength.
One country that is still underrepresented in Phuket, for instance, is China. While the number of mainland Chinese visiting Phuket grew rapidly during the global economic boom, they have since fallen relative to other groups and, in the last year or two, have actually declined.
Australia has been a particularly strong source of reinforcements. Not only was it one of the few non-Asian nations to avoid a recession during the financial crisis, but it has the added advantage of being in the Southern Hemisphere. That means that when Australians decide to escape their winter for sunny Thai beaches, it is summer in the Northern Hemisphere, which is typically Phuket’s low/green season.
Some Australians say Phuket’s popularity is a reaction to a terrorist bombing in Bali in 2002 that killed 88 Australians. Others say it is a simple question of cost.
Australian arrivals in Phuket did not start to surge until the Australian dollar did in 2004, along with commodity prices. Then, in late 2006, Jetstar Airways, the budget subsidiary of Qantas, began offering direct flights to Phuket.
A round-trip ticket from Sydney to Phuket can run as low as 930 Australian dollars, or $739. The surge in Phuket’s popularity coincided with a wider boom in low-cost airfares from Australia abroad. “In 2009, for the first time since about 1983, outgoing passengers outnumbered inbound,” said Peter Harbison, managing director of the Center for Asia Pacific Aviation in Sydney.
Australians who switched to Phuket from Bali seem to prefer its greater level of development and its more freewheeling style.
“Here’s more of a big town,” one visitor from Adelaide said as he downed a lunchtime tequila at the Kangaroo Bar. “I’ll never go to Bali ever again.”
